GRAPHITE
Contact
// LIVE · BOOKINGBespoke studio
49.28° N · 123.12° WVANCOUVER, BCCANADA

WE BUILDOPERATINGSYSTEMS.

Brand identityThe visual system every other system points to.
Web systemNext.js sites built as the public face of the operating system.
Software + automationDashboards, CRMs, outreach engines, AI-orchestrated workflows the business owns.

Precision-built systems for serious operators.

Cam Rickerby, founder of Graphite Studio
// Behind the work

Custom design and software, shipped as one engagement.

Graphite Studios builds operating systems for established mid-market businesses. The unit of work is the bundle: brand identity, web system, and bespoke software, scoped and shipped in one engagement.

Agencies sell a team and deliver a junior. Productized subscriptions ship volume, not craft. Graphite runs the other way — the principal who designs the engagement is the principal who ships it, and the same hands hold the retainer afterward.

The studio works at the intersection of brand design, frontend engineering, conversion research, and AI orchestration. The output is durable infrastructure — the dashboards, CRMs, and operating systems that own the data and house the automations. Cam Rickerby leads the studio; in parallel he runs Arclen, a CRO product in market, and publishes Graphite Labs.

// 01 · The bundle
/ BRAND · WEB · SOFTWARE · AUTOMATION

Four parts. One build.

WE DON’T BUILD 

WEBSITES. 

WE BUILD 

OPERATING SYSTEMS.

The visual system every other system points to. Logo, type, tokens, guidelines — shipped as a versioned package the client owns.

Brand identity work — typographic system

Logo Design

Visual Systems

Brand Guidelines

Rebranding

Typography

Asset Libraries

.01

Brand identity

// 02 · How a build ships
/ DISCOVERY · STRATEGY · CONCEPT · DESIGN · BUILD · SHIP

From thinking to form.

WE DON’T START

WITH ANSWERS

WE START WITH THE

RIGHT QUESTIONS

Discovery

/01

Understanding the problem comes first.

Timeframe 2-3 days

  • We study the context.
  • We define the goal.
  • We clarify the constraints.

Strategy

/02

We decide what matters before making anything.

Timeframe 3-5 days

  • We map the approach.
  • We align on priorities.
  • We define what success looks like.

Concept

/03

Ideas tested before they become designs.

Timeframe 4-8 days

  • We explore directions.
  • We pressure-test assumptions.
  • We choose the strongest path forward.

Design

/04

What was designed is what gets built.

Timeframe 2-3 days

  • We build the system.
  • We refine the hierarchy.
  • We present with full rationale.

Build

/05

No handoffs. No translation loss.

Timeframe 4-8 weeks

  • We develop exactly what was designed.
  • We test across every breakpoint.
  • We launch when it's ready — not before.

Ship

/06

You leave with the keys.

Timeframe 2-3 days

  • We deploy to your domain.
  • We transfer the repo and the schema.
  • We support the first 30 days.

Discovery

/01

Understanding the problem comes first.

Timeframe 2-3 days

  • We study the context.
  • We define the goal.
  • We clarify the constraints.

Strategy

/02

We decide what matters before making anything.

Timeframe 3-5 days

  • We map the approach.
  • We align on priorities.
  • We define what success looks like.

Concept

/03

Ideas tested before they become designs.

Timeframe 4-8 days

  • We explore directions.
  • We pressure-test assumptions.
  • We choose the strongest path forward.

We don’t pitch. We diagnose.

Every engagement starts with a paid five-day audit. You leave with a scoped plan — yours to keep either way. The bundle ships from there.

Book a discovery call
GRAPHITE
Cam Rickerby, founder of Graphite Studio

Cam Rickerby

Founder, Graphite Studio

// 03 · Expertise
49.2827° N · 123.1207° W
Design with intent.

EVERY BRIEF

RUNS

THE SAME

ENGINE.

Graphite is built around the work, not the workload.

First project or ninth — same playbook, same artifacts.

From the Founder

The hat's a joke. The work isn't. Most studios pick one — brand, web, or software. Graphite ships one engagement that does the work of all three. That's the bet.

Cam RickerbyFounder
GRAPHITE

7 yrs

Studio Practice

Brand, web, and software systems shipped to established mid-market operators.

Clear Scope.

Clean Handoffs.

Scope, timeline, and approvals stay visible from kickoff to handoff.

Detail is the difference.

Most sites work. The ones that win get the small stuff right.

Start with the audit.

A 5-day teardown decides the scope. The bundle ships from there.

See pricing

Outreach engine

MET

Next.js + Supabase · Vercel

Human-approved sends

Shipped

Angel-fund site

Hyperion

hyperionanglefund.com

Brand · Web

Live

Repeat Clients

0

%

Work that leads to more work.

// 04 · From the work

What clients say

Built for firms whose work is ahead of their site

Cam built the Hyperion site and a custom back-end app to run my day — it plans my week, syncs my Google Calendar and my Oura ring, and I open it every morning. One engagement, a whole system.

Matt Bilbey

Founder, Hyperion

Vancouver, BC

Matt Bilbey, Founder of Hyperion
// 05 · Pricing
/ AUDIT · BUILD · RETAINER

Value defined clearly.

AUDIT.

BUILD.

KEEP RUNNING.

What we quote is what you pay.

Scope locked before anything moves.

Audit

starting at

$

1,500

ONE-TIME
FIXED FEE
MONTHLY

Duration: 5 days

Scoped roadmap document

Stack + tooling recommendation

Risk + dependency map

Yours to keep, either way

Start an Audit

The front door. Every engagement starts here.

The Build

investment

On request

ONE-TIME
FIXED FEE
MONTHLY

Duration: 6 – 10 weeks

Brand identity system

Next.js web system

Bespoke software (dashboards, CRMs)

Custom automations (outreach, ops, AI)

Locked spec — no scope drift

30 days post-ship support

Scope the Build

The sell from the audit. The actual product.

Retainer

investment

On request

ONE-TIME
FIXED FEE
MONTHLY

Duration: Rolling, 90-day minimum

Continuity on the shipped system

Maintenance + monitoring

New features + additions

Quarterly roadmap reviews

Pause or exit with 30 days notice

Add a Retainer

Post-launch. Most clients keep it.

Not sure which fits?

Start with an Audit. You leave with a scoped plan either way.

Book a discovery call
GRAPHITE

Cam Rickerby

Founder, Graphite Studio

// 06 · FAQ
/ SCOPE · TERMS · TIMELINE · OWNERSHIP

Clear answers.

THE PARTS

NO ONE

TELLS YOU

Have queries?

Need help?

Common questions about working with the studio.

The principal who designs the engagement is the principal who ships it. You don't get a senior pitch and a junior delivery. The studio reuses its own engine across builds — brand system, web stack, automation patterns — so one principal carries the load that would need a team at scale. The trade-off is volume: 6 to 10 engagements a year, not 60.

Every engagement ships with a frozen spec, versioned prompts, and design tokens published as a private npm package the client owns. The artifacts mean any senior engineer can pick up where the studio left off. The retainer covers continuity; the artifacts cover absence.

Every business has unique workflows. A SaaS that solves your problem solves a watered-down version of your problem. The bespoke build is the work; the AI is the engine that makes it fast. The studio also runs Arclen — a CRO product in market — but client work doesn't ship as SaaS.

No. Fixed-fee + retainer only.

Vancouver, BC. The studio works with clients across North America remotely. Occasional in-person kickoffs are possible at the client's expense for engagements over $60K.

A standard fixed-fee + retainer agreement. The client owns the bespoke build entirely. The reusable engine, design system, and skill library remain the studio's IP. Standard work-for-hire on outputs.

Two-week lead time on average. Faster if the discovery is already locked.

Still have questions?

If anything is unclear, we can walk through it together and define what makes sense for your project.

Contact us
GRAPHITE

Tell us what’s broken.

Thirty minutes. No pitch deck. No agency dance. Tell us what’s broken or what you need built, and we’ll tell you whether it’s the shape of work the studio can ship — and if not, who we’d send you to instead.

// LIVE · BOOKING · VANCOUVER PACIFIC TIME